Private Sector

“Endangered Voices” Campaign: Using the Sonic Identity of Popular Brands to Give Endangered Species A Voice

The Homat Alhima International (HHI) and the Society for the Protection of Nature in Lebanon (SPNL) have launched an environmental campaign, “Endangered Voices.” in cooperation with Leo Burnett Dubai office, The campaign kicked off on 22 December 2023 and supports the HHI’s pledge to save endangered, vulnerable, and threatened species.

Assad Serhal, Founder and Chairman of HHI, Director General of SPNL, and Birdlife International Global Councillor for the Middle East Region, said,” We work in unity with many to achieve lasting conservation results. Together, we can protect and restore species and their habitats. The Hima concept is the key, and with the “Endangered Voices” campaign, we hope that the voices of the endangered will be heard everywhere. Popular brands don’t just want to spend on doing good; they also want to be seen spending on doing good. The corporate funding of NGOs has dropped drastically due to the pandemic and the financial slowdown, and we hope to grab the attention of the big brands to help continue to achieve our goals worldwide”.

“The idea of Endangered Voices is a cry for help from endangered animals to the world. If they could speak, they would reach out to everyone and plead to be saved from extinction. By recreating the iconic sonics of brands in the voice of endangered animals, we pay homage to these popular brands. We aimed to make the big brands look good when we requested them for donations, so we tagged them on social media. Most of the time, brands and businesses donate, but the larger world doesn’t know about it. This idea is a win-win for Homat Al Hima International and the big brands, as we received the attention and donations we sought, and the brands were seen doing well by the public”. Serhal added.

Endangered Voices is a campaign based on recreating the sonic identities of the world’s biggest brands as the sounds of endangered animals. We invite these brands to buy the endangered voices for a sum they wish to donate to conserve the endangered species.

On social media, we appeal to the brands and invite them to use the new sonic identities to raise awareness about endangered animals and buy tunes to donate to conserve these species.

We protect nature through Hima because the endangered voices inspire us. But we also focus our efforts on those species—like birds, mammals, marine turtles, and seals —whose protection influences and supports the survival of other species or offers the opportunity to protect whole landscapes or marine areas.


Homat al-Hima International (HHI) is dedicated to supporting global businesses in achieving sustainability through the Hima approach. We specialize in aiding companies worldwide to meet Key Performance Indicators (KPIs) and gain recognition in prestigious sustainability indices. By closely collaborating with private sector entities, we tailor KPIs to their industry and sustainability goals. These indicators enable companies to track progress, make informed decisions, and align operations with sustainability targets.


Society for the Protection of Nature in Lebanon (SPNL) is one of Lebanon’s oldest environmental NGOs. SPNL is the national partner for BirdLife International in Lebanon. It considers birds as entry points for the conservation of wider natural resources, as they act as key indicators of the status and health of ecosystems. SPNL is reviving and advocating the Hima community-based conservation approach that has been prevalent in the Arabic region for more than 1500 years.

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Homat al-Hima International (HHI) helps businesses worldwide achieve Corporate Social Responsibility (CSR) through the HIMA approach.

We collaborate closely with worldwide companies to tailor Key Performance Indicators (KPIs) and provide support in meeting sustainability goals. We specialize in aiding companies worldwide to meet Key Performance Indicators (KPIs) and gain recognition in prestigious sustainability indices like the Dow Jones Sustainability Indices (DJSI) by implementing sustainable practices.

Founded in 2017, HHI emphasizes the HIMA approach, working in partnership with SPNL (Society For The Protection Of Nature In Lebanon).

Our mission is to drive sustainability excellence for businesses while contributing to environmental and social welfare.

Our partners

01. expertise

Our experts are specialized in different fields and have enriched and developed their know-how by years of rigorous work and various experiences.

02. Flexibility

We listen very carefully to our client’s needs in order to provide customized services adapted to each different reality and country.

03. Environmentally friendly

We care for nature and we believe that reconciling business with environmental care is possible.

Why we are different ?

  • Because we give meaning to what we do.
  • Because we believe that a solidary and eco responsible business is possible.
  • Because we know that green products and services are the future for everyone.
  • Because our actions and our products help raise collective awareness.